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Binding: Hardcover Dewey Decimal Number: 338.763740973 EAN: 9780684834993 ISBN: 0684834995 Label: Simon & Schuster Ltd Manufacturer: Simon & Schuster Ltd Number Of Items: 1 Number Of Pages: 304 Publication Date: October 06, 1997 Publisher: Simon & Schuster Ltd Studio: Simon & Schuster Ltd Sales Rank: 446902
Rating: - Real, practical and entertaining
Easy to follow and understand, and you are well entertained along the way. I love it. Basically gives you a blueprint for implementing a values led business in all of the departments and aspects of a modern business.
Rating: - Great Guys, Great Company
I listened to this book on audiotape. Ben and Jerry discuss how the idea of an Ice Cream Shop came about, how it almost didn't happen, then how it became a growing successful business. They tell the business side as well as the human side of their venture, with actual stories, from both points of view. They stressed the importance of running a company that was fun to work at, that cared about the employees, and gave back to the community. Together they explain what a values lead company is all about, and why employees want to be a part of their team. Then they discuss how they and other values lead companies work together to help charitable causes and why it is so important to them. I was fascinated with their sincere ongoing ... Read More: