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Binding: Paperback Dewey Decimal Number: 174 EAN: 9780684838557 ISBN: 0684838559 Label: Simon & Schuster Ltd Manufacturer: Simon & Schuster Ltd Number Of Items: 1 Number Of Pages: 304 Publication Date: February 02, 1999 Publisher: Simon & Schuster Ltd Studio: Simon & Schuster Ltd Sales Rank: 94677
Rating: - Follow the Leader!
This is the 'must-have' book for those not only interested in Ben and Jerry themselves, but the way in which they've built up their company and the ideas behind their business management.
Page after page, the book gives useful insights into the best ways to create a business which is not only successful, but one which is led by it's own awareness and values.
I would definately recommend this book to all those wanting more information on this remarkable company and the story behind it, or those who simply wish to know that little bit extra about the ice-cream that everybody loves!