Amazon.co.uk Review: If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki’s book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A "best-of" from the fanzine of the same name, published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favourite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Garcons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men’s silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL ("Elegant Gothic Lolita"), and a swathe of tartans, pinks and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market.
One enterprising man wears a genuine British paperboy’s delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll, and is currently pre-occupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their “point of fashion†and “current obsessionâ€. The scope for socio-psychological discussion is vast, particularly with the preponderance of infantilisation, through dolls, bonnets, pop socks and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl.--David Vincent
Customer Reviews
Average Rating:
Rating: - Essential buy for all fans of Japanese street fashion.
I came across FRUiTS online one day and have been hooked ever since. I own this book as well as Fresh FRUiTS and Gothic Lolita - they are always extremely inspiring and I am constantly amazed at some of the beautiful and fantastic ensembles worn.
Contains something for just about every fan of Japanese street fashion - there are examples of punk, decora, lolita, raver and some of the most beautiful, outrageous outfits you will see.
Great to use as an inspiration for art or fashion students, or use it to inspire your own style.
Rating: - A Fun Book of Pictures of the Outragious Style of Japanese Youth
Shoichi Aoki's "Fruits" is a wonderful tribute of photographs of the Youth of Japan. The book is a collection of these photographs. Hundreds of them. Each photograph provides general information about the person such as where they purchased their apparel, their current obsessions, and other cute tidbits.
The outfits are sometimes cleverly stylish and at times ostentatious to the point of severe hemorrhaging humor.
It's the perfect home party book to have laying about on a coffee table. The book celebrates all youth and the beauty of exploring life through looks and styles.
There is an amazing diversity of styles from "barbie doll looks" to "punk looks" to "pro-American" to antiestablishment to intense ... Read More:
Rating: - The Fruits of a review
If, like me you are obsessed with Eastern/ Oriental culture then this book is a must. Really colourfull with nice little picture descriptions and good forward. The fashion is funky a fresh andshould be a great help to budding fashion designers as well as those westeners striving for a look all of their own.
And although a bit out-dated now, its' still worth investing in if you want to try your hand at fashion, Japanese style.
PLUS...Get the postcard set as well and you not only get postcards but a handy means of decorating parts of your room.
Rating: - Inspiring!
I looked at this book in a book shop and was there for ages flicking through. I came home and got it (cheaper) on Amazon and now it is my most thumbed book in my collection. Beautiful quality photos with lovely mini interviews with the people to give them identity. No matter what you're doing with your life, you'll find this inspirational. You don't get fashion like this in Britian! brilliant.
Rating: - amazing!
i was really pleased to see my fruits postcards pop though the door this morning and i was even more pleased when i opened up the box and started to look through them. it's so inventive the way these kids dress. i wish i could dress like that in sheffield city centre and get away with in. these postcards really show the youth culture tokyo has developed. the one point i can say i wasn't pleased with is that theres not enough, i looked though all 45 and i wanted more, but i guess every great artist leaves you wanting more. buy them.