Vegetarian Books
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Rating: 
- a simple yet complete book
Can't agree more with the notion at the back of the book, that exhibition certainly is not for the faint-hearted company. Exhibition is like star wars, where brands join in the field of battle, giving the best ammunitions that they have to steal the attention of the `hostage': the visitor of the exhibition. Some companies misled by this situation and lavishly throwing enormous money on it. Those with limited budget even learn it through the hard way: by simply not joining the exhibition. However, it doesn't mean that company with never-ending marketing and promotional budget will win the war or other way around. The math isn't work that simple. In fact, lots of dotted line to be filled in for a successful and rewarding exhibition. Thankfully, the book generously gives hints on how to do that, plus the bonus: it delivers in lucid language. Sounds perfect.
Divided into 20 chapters, the book started with "why exhibit?" chapter, explains the importance of having clear aims and objectives of joining an exhibition in the first place. Second chapter accounts for elements of planning of budget, target audience, schedule, and venue. The rest of the chapters cover about booking the exhibitions; planning the stand; choosing a designer and stand contractor; design and production; health and safety; supporting activities; creature comforts; graphics; video and interactive; stand entertainment; marketing; media and loads of other different things.....literally you can find almost everything here.
Written by John Appleyard who has tried both sides of the fence: as exhibitor and creative director, apparently the book has managed to give detailed yet simple directions for organization that plan to join an exhibition. However, academics will also find it useful as the book gives insightful view of what is going on in the field.
ps. I know it's such a rave review, but believe me I don't know him:)
- a simple yet complete bookCan't agree more with the notion at the back of the book, that exhibition certainly is not for the faint-hearted company. Exhibition is like star wars, where brands join in the field of battle, giving the best ammunitions that they have to steal the attention of the `hostage': the visitor of the exhibition. Some companies misled by this situation and lavishly throwing enormous money on it. Those with limited budget even learn it through the hard way: by simply not joining the exhibition. However, it doesn't mean that company with never-ending marketing and promotional budget will win the war or other way around. The math isn't work that simple. In fact, lots of dotted line to be filled in for a successful and rewarding exhibition. Thankfully, the book generously gives hints on how to do that, plus the bonus: it delivers in lucid language. Sounds perfect.
Divided into 20 chapters, the book started with "why exhibit?" chapter, explains the importance of having clear aims and objectives of joining an exhibition in the first place. Second chapter accounts for elements of planning of budget, target audience, schedule, and venue. The rest of the chapters cover about booking the exhibitions; planning the stand; choosing a designer and stand contractor; design and production; health and safety; supporting activities; creature comforts; graphics; video and interactive; stand entertainment; marketing; media and loads of other different things.....literally you can find almost everything here.
Written by John Appleyard who has tried both sides of the fence: as exhibitor and creative director, apparently the book has managed to give detailed yet simple directions for organization that plan to join an exhibition. However, academics will also find it useful as the book gives insightful view of what is going on in the field.
ps. I know it's such a rave review, but believe me I don't know him:)
