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Used : Ways of Seeing: Based on the BBC Television Series

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Used : Ways of Seeing: Based on the BBC Television Series

Ways of Seeing: Based on the BBC Television Series


by: John Berger
1990-05

Used Price: £3.95
'Ways of Seeing' is a book which some readers may find a bit puzzling. The ads reproduced in its pages look naive to us, in their unsophisticated emphasis on luxury and glamour, and Berger's commentary on advertising may seem a bit simple, but if so it's because he was one of the first and best critics to compare the effects and uses of advertising and fine art. The main difference between him and most contemporary commentators is that Berger had an independent perspective that they lack; his analysis has far more steel and indignation than the work of someone like Peter York, who comments on ads from the insider's perspective of "Is it effective or not?" Berger refuses to be seduced into talking about ads on their own terms. While the specific ... Read More:
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