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Used : Discourse of Advertising (Interface)
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Discourse of Advertising (Interface)by: Guy Cook November 26, 1992 |
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Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Comments: A nice looking, robust copy. Laminated card spine and covers are both excellent and uncreased, albeit lighly rubbed and with a little handling to extremities. Binding is rock solid and pages compact. All contents are clean, bright and totally unmarked with minimal handling.
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