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Used : Sustainable Marketing: Managerial - Ecological Issues: Managerial-ecological Issues
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Sustainable Marketing: Managerial - Ecological Issues: Managerial-ecological Issuesby: Donald A. Fuller March 16, 1999 |
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Why did I write SUSTAINABLE MARKETING? I believe the preponderance of evidence shows that our voracious appetite for goods and services has put us on a collision course with Mother Nature. Why? When we consume goods and services (products), we set in motion a chain of resource conversions that generate waste and wasting; this is causing the pollution of ecosystems worldwide. The logical solution is to make consumption clean. Because this requires re-designing the fundamental ways and means of providing benefits to customers through products, marketing must be the core discipline involved in the shift to sustainable consumption practices. This shift must occur for business, not altruistic, reasons. Many books on sustainability, strategic ... Read More:
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