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Used : Riding the Waves of Culture: Understanding Cultural Diversity in Business
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Riding the Waves of Culture: Understanding Cultural Diversity in Businessby: Fons Trompenaars, Charles Hampden Turner September 15, 1997 |
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I am a cross-cultural trainer and have over the last twenty years trained thousands of EU business people, who were preparing to do business in China, using the cultural model developed by "culture guru" Geert Hofstede in his bestseller Culture's Consequences in 1980. The model asserts, based on analysis of responses of Westerners and Asians to questions designed by the author, that Westerners and Asians (including the Chinese) are characterised by individualism and collectivism respectively.
This model was subsequently reinforced by Fons Trompenaars in his cultural "masterpiece" (according to Tom Peters, who triggered the growth of the management guru industry in the early 1980s) Riding the Waves of Culture in 1993, based on analyses ... Read More: >>More Details |
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