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Books : Discourse of Advertising (Interface)

Discourse of Advertising (Interface)


by: Guy Cook
November 26, 1992


Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Books : Applied Linguistics (Oxford Introductions to Language Study)

Applied Linguistics (Oxford Introductions to Language Study)


by: Guy Cook
March 20, 2003


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Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Books : The Discourse of Advertising (Interface)

The Discourse of Advertising (Interface)


by: Guy Cook
2001-07


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Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Books : Discourse (Language Teaching: A Scheme for Teacher Education)

Discourse (Language Teaching: A Scheme for Teacher Education)


by: Guy Cook
June 29, 1989


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Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Books : Where Things Come From and How Things are Made

Where Things Come From and How Things are Made


by: Janet Cook, Shirley Bond
April 30, 1989


Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Books : Genetically Modified Language: The Discourse of Arguments for GM Crops and Food

Genetically Modified Language: The Discourse of Arguments for GM Crops and Food


by: Guy Cook
September 16, 2004


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Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Books : Principle and Practice in Applied Linguistics: Studies in Honour of H.G. Widdowson (Oxford Applied Linguistics)

Principle and Practice in Applied Linguistics: Studies in Honour of H.G. Widdowson (Oxford Applied Linguistics)


by: Guy Cook, Barbara Seidlhofer
July 20, 1995


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Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Books : A theory of discourse deviation: the application of schema theory to the analysis of literary discourse

A theory of discourse deviation: the application of schema theory to the analysis of literary discourse


by: Guy William Davidson Cook
1990


Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Books : The Language of Advertising (Major Themes in English Studies)

The Language of Advertising (Major Themes in English Studies)


from: Routledge
October 30, 2007


Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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Average Rating:  out of 5 stars
Books : The Language of Advertising Volume II

The Language of Advertising Volume II


by: Guy Cook
2008


Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
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