How one idea, three guys, a shed load of fruit and endless energy created on of the most innovative, and healthiest companies in the UK. Innocent was founded in 1998 by three Oxford grads, in 2007 it was the fastest growing food and drink business in the UK. Smoothies, are basically combinations of fresh fruit and fruit juice- an instant hit of vitamins to the system. Before innocent they were virtually unknown outside the kitchens of the health conscious- freshly squeezed organe juice was about as good as it got. Across the Atlantic however smoothies have been a hit for middle class office workers for years. The boys from innocent took, gave it a cheeky marketing spin and took the UK by force. Simmons looks in detail at how a seriously focused, ... Read More:
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How one idea, three guys, a shed load of fruit and endless energy created on of the most innovative, and healthiest companies in the UK. Innocent was founded in 1998 by three Oxford grads, in 2007 it was the fastest growing food and drink business in the UK. Smoothies, are basically combinations of fresh fruit and fruit juice- an instant hit of vitamins to the system. Before innocent they were virtually unknown outside the kitchens of the health conscious- freshly squeezed organe juice was about as good as it got. Across the Atlantic however smoothies have been a hit for middle class office workers for years. The boys from innocent took, gave it a cheeky marketing spin and took the UK by force. Simmons looks in detail at how a seriously focused, ... Read More:
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How one idea, three guys, a shed load of fruit and endless energy created on of the most innovative, and healthiest companies in the UK. Innocent was founded in 1998 by three Oxford grads, in 2007 it was the fastest growing food and drink business in the UK. Smoothies, are basically combinations of fresh fruit and fruit juice- an instant hit of vitamins to the system. Before innocent they were virtually unknown outside the kitchens of the health conscious- freshly squeezed organe juice was about as good as it got. Across the Atlantic however smoothies have been a hit for middle class office workers for years. The boys from innocent took, gave it a cheeky marketing spin and took the UK by force. Simmons looks in detail at how a seriously focused, ... Read More:
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As a professional - and professionally jaded - hack in business writing, I thought I'd pretty much seen and read it all before.
But 'We Me Them & It' is something else.
If you have been writing for senior managers as long as I have then you'll know how easy it is to get into a groove. You might also know how imperceptibly that groove can become a rut.
'We, Me, Them & It' is like a great blast of fresh air. I challenge any professional writer, however cynical, not to be moved and (yes I admit it) inspired.
So do yourself, your clients and above all your writing a favour. Just buy it.
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This is a another very worthwhile read from John Simmons. His ability to engage the reader with 'easy' language is captivating. It sounds like he's speaking to you, as it did with We, Me Them & It - I don't mean in a manufactured stylised way, but in a natural way , which is credit to his writing.
This book discusses some current day iconic brands , such as Lush & Innocent - and how they create stories and build their brands through everything that they do....from A to Z, everything that is done within and outwith the business should have integrity with the 'tone of voice' of the business. Also, the messages you have around that should be robust and not be open to leakage or contradiction - an interesting one for me with regard to Innocent ... Read More:
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This is a another very worthwhile read from John Simmons. His ability to engage the reader with 'easy' language is captivating. It sounds like he's speaking to you, as it did with We, Me Them & It - I don't mean in a manufactured stylised way, but in a natural way , which is credit to his writing.
This book discusses some current day iconic brands , such as Lush & Innocent - and how they create stories and build their brands through everything that they do....from A to Z, everything that is done within and outwith the business should have integrity with the 'tone of voice' of the business. Also, the messages you have around that should be robust and not be open to leakage or contradiction - an interesting one for me with regard to Innocent ... Read More:
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This is a another very worthwhile read from John Simmons. His ability to engage the reader with 'easy' language is captivating. It sounds like he's speaking to you, as it did with We, Me Them & It - I don't mean in a manufactured stylised way, but in a natural way , which is credit to his writing.
This book discusses some current day iconic brands , such as Lush & Innocent - and how they create stories and build their brands through everything that they do....from A to Z, everything that is done within and outwith the business should have integrity with the 'tone of voice' of the business. Also, the messages you have around that should be robust and not be open to leakage or contradiction - an interesting one for me with regard to Innocent ... Read More:
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John Simmons has done for the world of business books what Starbucks did for coffee. He has taken a formerly insipid genre and infused it with the full flavour of quality writing. My Sister's A Barista serves up the Starbucks story with the kind of tasty design that you'd normally enjoy between the pages of Wallpaper magazine. A great brand story that offers the reader a third place between business and pleasure.
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John and Matt Simmons have crafted a great tribute to a club that they clearly love. But it is in no way inaccessible to those who aren't Arsenal fans. There is much here that will be useful to those who work with brands: reminders of the power of stories, behaviour and people in building relationships. And there are some great insights into the business strategies that football clubs must adopt if they are to move to a more secure and stable future. The book is lovingly designed as well: some of the photos burst with vitality, and the one of Frank McLintock jumping over chairs is worth the price of admission alone.
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I think some business books are like noisy (im)personal trainers, shouting at you to run the rat race that bit faster. Dark Angels is different. John Simmons thinks it's not about blindly toeing the line. It's about knowing how, and why, to write the lines you need at work more effectively.
A lot of people say they'd like to do something more creative. Well, you can. Without having to get a new job. Taking up even a few of the suggestions in this book will help your business writing take off. How? By reminding you to take your personality and creativity to work. And to rebel against the greyness of business jargon, the blandness of corporate-speak. To be a dark angel, using your imagination and experience to fight tedious templates and cautious case studies. Read More:
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