The book is about the "tipping point", that is, that moment when an idea or social behaviour has reached a level where it "tips" and spreads like crazy.
The book makes sense about how these things happen by using three rules- The Law of the Few, The Stickiness Factor, and the Power of Context. Taking three rules, then, the book uses them to explain seemingly puzzling epidemic situations in society such as teen smoking or bestsellers.
Fun and interesting, if this kind of topic appeals to you, you'll like the book- its well written and an easy read. Other books that might appeal to general interest readers include The Sixty-Second Motivator.
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This book is a general interest book- and it certainly is interesting. The book, for anyone looking for an entertaining read, will like it. In a nutshell, the book takes a look at all sorts of things in society, from crack gangs to parenting, and then attempts to make sense of them by applying econonmic principles. According to the book, economics is really the study of incentives, and so using this kind of angle, the book comes up with answers to why things work the way they do.
A book that's hard to put down, I'm sure many readers will enjoy it. Also recommend The Sixty-Second Motivator for a more simplistic explanation of what motivates people and gives them incentives to do what they do.
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I write this in late 2008 as the global financial system goes into meltdown and the credit crunch is really biting into our individual pockets. What Nella Last would make of our sickeningly materialistic, wasteful, 'spend spend spend' times I cannot imagine!
On a domestic level we could all learn a lot from Nella's money-saving, waste-avoiding methods. Her descriptions of the meals she contrives are fascinating, and her make-do-and-mend philosophy would put us all to shame.
Aside from the domestic detail, Nella writes movingly about her thoughts and feelings as a wife and mother living through a second war, and especially about the changing role of women and her own sense of liberation through war work.
This should be be required ... Read More:
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The book demonstrates through a series of examples how nudges could influence your decisions on a series of varied subjects: driving, credit cards, organ donations, choice of school, marriage,... Many of those topics are well developed and explained. The style is pleasant and easy to read.
The authors define two keys notions: libertarian paternalism and the opposition between Econs and Humans. Libertarian paternalism covers the ideas that private and public institutions may affect behaviours while also respecting freedom of choice. The default option will be a form of paternalism while the choice will be the libertarian part. Econs are people who "think like Albert Einstein, store as much memory as IBM's Big Blue, and exercise the willpower ... Read More:
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This is a great book, so much more information than the series on sky1. opens your eyes to things you'd never normally see...now reading gangs2.
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I picked up a copy of this book to explore a growing interest in American oratory and, in particular, the rise of Barack Obama in the American policital stage and his potential place in history.
My knowledge of the history of the USA, along with many other British students attending school in the 1980's, starts and ends with the American Civil War and the plight of Native Americans. However, I am deeply moved by the speeches of Dr King - this book includes one of his most famous speeches which, rightfully I feel, is familiar to us all and, in particular, what it meant for the thousands of Americans stuggling for the same basic rights as others.
The speeches within this collection are a fascinating insight to the history of Civil Rights in the USA and are ... Read More:
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As a life long Londoner and a person well read in history this book was just up my street.
It was a well written book packed with all sorts of fascinating details. For the most part I enjoyed reading it although it could occasionally be long winded and tedious.
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This book has no words which means you have to discuss the pictures with your toddler. It is the perfect tool to open a discussion about what is going to happen when the baby comes home from the hospital and shows them that they will still have special time with you after the new arrival.
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This book is a delight. Refreshing, informative and full of entertaining and interesting quotations. If I was Cary Grant attempting to entertain Audrey Hepburn, after reading this book I would have no inhibitions. It is almost like Dorothy Parker having a drink with Joan Rivers at the Dorchester but without the venom. A book to read before you fall asleep! It is never dull, and a great read on a ski lift.
... to write this. Or a Jeremy. Or possibly a Terence. But maybe we all have anorak-y tendencies when it comes to name-checking the fondly remembered foods of our 1950s and 60s childhoods.
But sorry, Nigel - you've done this too many times before - and so have too many other people. Spangles, Dairylea triangles, Jammie Dodgers, Tunnock's teacakes have had the Proustian treatment before. And let's face it though Spangles now RIP, nearly all of these along with Sarson's vinegar and Bisto can be bought in any Tesco today. Though I agree that floral gums (and cherry lips, the best for eating surreptitiously through double Latin) have had the chemistry formula changed and don't taste the same.
When Nigel gets stuck, or his Proustian madeleine/Rich Tea disintegrates ... Read More:
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