I got this book for my birthday and was really excited as ive been struggling with my creativity for a few years.
Unfortunately, the book is based largely on religion, and God features on every other page. I realised spirituality would be a part of the process, and the introduction states you don't need to believe in god to use the book which encouraged me. However, as you move through the book, religion becomes more prominent and I found my mind being blocked right back up with all the references to a higher power.
I got to week four and got sick of it. The tasks are very rigid and I found myself only benefiting from the practice of writing "morning pages" and artists dates. The rest I can leave behind.
'Ways of Seeing' is a book which some readers may find a bit puzzling. The ads reproduced in its pages look naive to us, in their unsophisticated emphasis on luxury and glamour, and Berger's commentary on advertising may seem a bit simple, but if so it's because he was one of the first and best critics to compare the effects and uses of advertising and fine art. The main difference between him and most contemporary commentators is that Berger had an independent perspective that they lack; his analysis has far more steel and indignation than the work of someone like Peter York, who comments on ads from the insider's perspective of "Is it effective or not?" Berger refuses to be seduced into talking about ads on their own terms. While the specific tactics ... Read More:
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I cannot agree with AGLEADER enough (at time of writing this the other 1 star review). I admire them for actually finishing the book - something I have not managed to do despite the best intentions over the past 11 months.
I bought this book on the premise of seeing a perceptive insight into how the creative spirit fairs in today's society. How wrong could I be. Don't get sucked in by the book jacket reviews, this is very different.
The book is an intellectual argument, however the salient point seems to get lost in the detail. This book takes high brow to a new level.
If it's creativity you're passionate about, don't buy this book.
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This book is filled to the brim with 371, yes 371 individual sources/texts each with an introduction to contextualise each one. Using it for an essay or dissertation will provide you with quotes that you would not be able to find in other books as well as giving you some of the more obvious source which are great too. It is a big book at 1250 pages which was intimating at first when it dropped through the door but really quickly I discovered that its as good as having a whole library in one book which is just about portable.
This is a great book and when you start using it you will realise what a bargain it is too. Worth its weight in gold
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There are hundreds of books at the moment claiming to be the experts on Graphic Design.
Too many either take themselves much too seriously or fall back on the picture book format where
thousands of images lack structure and editing resulting in visual wallpaper.
The classic `Smile in The Mind` however, does neither and has the perfect balance of information and inspiration.
Its no wonder then, it is on the `essential reading' list of any graphic design course worth its salt.
(It could however, be revised to include a few more recent examples)
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'Ways of Seeing' is a book which some readers may find a bit puzzling. The ads reproduced in its pages look naive to us, in their unsophisticated emphasis on luxury and glamour, and Berger's commentary on advertising may seem a bit simple, but if so it's because he was one of the first and best critics to compare the effects and uses of advertising and fine art. The main difference between him and most contemporary commentators is that Berger had an independent perspective that they lack; his analysis has far more steel and indignation than the work of someone like Peter York, who comments on ads from the insider's perspective of "Is it effective or not?" Berger refuses to be seduced into talking about ads on their own terms. While the specific tactics used in advertising ... Read More:
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This book is an excellent introduction to contemporary photographic themes and practitioners, it's well-written, up-to-date and great value for money.
Unfortunately, because so much ground is covered in such a small space, it's hard to get a true appreciation of some photographers' work when it is summarised down to one or two sentences. Similarly, virtually all photographers are represented by a single image which, due to the format of the book, is often too small for practical purposes. Many of the phographers work demands to be seen as a series if it is to be understood.
These failings are unfortunate but, given the size and price of the book, inevitable. After reading this you will certainly find yourself seeking out more detailed information on many of ... Read More:
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I used this book as part of a photography module on my degree and found it a very useful and clear cut.
The ideas, advice and conventions in the book will help any photogrophy student as well as many artists on their way to creating well thought out imagery.
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what more could you want from a book about manufacturing...its perfect not too much text but loads of really good info... a must for any design student :) really easy to flick through and take in.
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