I run my own coaching business and Hayden's book, Get Clients Now is full of practical and easy to use advice for getting more clients. It breaks the process of a marketing / selling your services to new clients into clear strategic areas. You can pick a specific area and work up a detailed plan and daily action list. What I really like about it is you can tailor your activities to suit your personality. So, if you like meeting people, then you can concentrate on networking. If you prefer writing or public speaking, there are options for these activities.
Everything is broken down into 28 day programmes with an emphasis on success. If you only read one book on how to market your business, read this one!
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After reading this book, you are left with the feeling that the sky is the limit - nothing but your own self doubt and delusions stand in your way. If Charlie can do it, why can't I? As with the rest of the 'Instant' series, Brad lays it all bare with simple to understand and use real life, cast iron strategies that have been shown to work time and time again. This book is crammed with page after page after page of real life tips and strategies which I guess can turn any business into a profit making super machine in simple no nonsense steps. Not Theory laden or dry to read - just easy to digest and more importantly, quick to implement tips honed from real life the best strategies around the world.
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At first glance, this looks like a cumbersome, process-driven set of rules for selling high-value products and services. It is actually very effective.
Whilst I think it would be perfect if you sell just a few multi-million pound solutions with a sales cycle of a year or more, it is also relevant to salespeople involved in five and six figure transactions.
It is a very well-defined process with a number of `job aids' (forms) to help you analyse and keep track of everything. If you work on the basis that you don't need to complete every piece of paper for every opportunity, the basic premise is extremely valuable: keep control of the sale all the way through; rather than pass it to the buyer.
At first glance, this looks like a cumbersome, process-driven set of rules for selling high-value products and services. It is actually very effective.
Whilst I think it would be perfect if you sell just a few multi-million pound solutions with a sales cycle of a year or more, it is also relevant to salespeople involved in five and six figure transactions.
It is a very well-defined process with a number of `job aids' (forms) to help you analyse and keep track of everything. If you work on the basis that you don't need to complete every piece of paper for every opportunity, the basic premise is extremely valuable: keep control of the sale all the way through; rather than pass it to the buyer.
We all know that referrals and word of mouth are the best form of growing any
business. The trouble is many of us shy away from asking for referrals and the excuses for
not doing so are varied. This book serves not only to galvanise one's thinking, but also
provides lots of practical help with suggested scripts, forms of words etc. It also has
interesting chapters on other areas of business growth techniques such as the use of the
media and networking.
A handy paperback which makes an interesting read and serves as an
inexpensive handbook to keep by your side.
I highly recommend Rapid Result Referrals to any business with serious growth
aspirations.
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We all know that referrals and word of mouth are the best form of growing any
business. The trouble is many of us shy away from asking for referrals and the excuses for
not doing so are varied. This book serves not only to galvanise one's thinking, but also
provides lots of practical help with suggested scripts, forms of words etc. It also has
interesting chapters on other areas of business growth techniques such as the use of the
media and networking.
A handy paperback which makes an interesting read and serves as an
inexpensive handbook to keep by your side.
I highly recommend Rapid Result Referrals to any business with serious growth
aspirations.
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I read this book because I had read their other book the 22 Imutable Laws of Branding and whilst there are some similarities, there is still some good stuff in here. They explain marketing in a simple way and don't over theorise. You can still pick up some marketing gems even if you have been marketing for years. I agree with one reviewer who said marketing is "not an exact sicence" because it relies on the human mind and emotion so much. Something which is very important and is explored in The Brighter Marketing Bible for Small Businesses. If you really want to find out more about marketing but don't have much time the 22 Immutable Laws of marketing is a good read.
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This book is a must have for anyone studying or hoping to pursue a career in PR. It is our core reading book for the PR degree course and I have found it very useful. As with all academic books some of the referencing systems and quotations are a bit mind-boggling at first, but as you work through it and re-read it you will find it progressively easier to read and it will become and essential source of information.
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This book is a must have for anyone studying or hoping to pursue a career in PR. It is our core reading book for the PR degree course and I have found it very useful. As with all academic books some of the referencing systems and quotations are a bit mind-boggling at first, but as you work through it and re-read it you will find it progressively easier to read and it will become and essential source of information.
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