This book is absolutely brilliant, written by brilliant people! I used this book for my dissertation on the targeted use of word-of-mouth in Markting. It couldn't have helped me more to understand the world of "connected" marketing.
I bought this book and took it on holiday with me, where I read it cover to cover. The book really helped me to get my blog off the ground. Recommended.
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As with other 'Dummies' books this provides a pretty comprehensive overview of the subject. The authors are experienced professionals in the field and clearly have much expertise to share. The 'Dummies' books are laid out in an appealing and easy to digest way. Great to dip into for inspiration.
Simon Hazeldine Author of 'Bare Knuckle Customer Service', 'Bare Knuckle Selling' and 'Bare Knuckle Negotiating'
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As with other 'Dummies' books this provides a pretty comprehensive overview of the subject. The authors are experienced professionals in the field and clearly have much expertise to share. The 'Dummies' books are laid out in an appealing and easy to digest way. Great to dip into for inspiration.
Simon Hazeldine Author of 'Bare Knuckle Customer Service', 'Bare Knuckle Selling' and 'Bare Knuckle Negotiating'
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I first came across this book whilst browsing in my local library,and as soon as i looked into it, i just had to purchase my own copy! Mr.Opie in his introduction tells us how a sweet wrapper that he was about to throw away when he was young shaped his life''s work and ambition resulting in the well known authority he is on advertising and packaging down through the years. This book is useful as a history of various companies, some still going strong today, others just distant memories, as well as the usual full colour visual pictures of sweets, packaging, advertising, etc. from the past. If one can truly say a book will delight both young and old , then this is it!
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I first came across this book whilst browsing in my local library,and as soon as i looked into it, i just had to purchase my own copy! Mr.Opie in his introduction tells us how a sweet wrapper that he was about to throw away when he was young shaped his life''s work and ambition resulting in the well known authority he is on advertising and packaging down through the years. This book is useful as a history of various companies, some still going strong today, others just distant memories, as well as the usual full colour visual pictures of sweets, packaging, advertising, etc. from the past. If one can truly say a book will delight both young and old , then this is it!
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This book came to me as a freebie from somewhere and is the most useful book on networking I have found. It has the distinct advantage that it is small enough to slip into a pocket. And it has really practical suggestions about how to do difficult things like how to break into a group.
I continually use it to refresh my memory of the things I need to do prior to every networking event. Buy it and apply it!
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