As a human geography student, i bought this book to help me with my dissertation on consumption. It was of some help, especially the opening chapter which gave a good introduction into the history of literature on cunsumption within the social sciences. However, i did feel it was too broad and did not go into enought detail!
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As a human geography student, i bought this book to help me with my dissertation on consumption. It was of some help, especially the opening chapter which gave a good introduction into the history of literature on cunsumption within the social sciences. However, i did feel it was too broad and did not go into enought detail!
>>More Details
As a human geography student, i bought this book to help me with my dissertation on consumption. It was of some help, especially the opening chapter which gave a good introduction into the history of literature on cunsumption within the social sciences. However, i did feel it was too broad and did not go into enought detail!
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Why did I write SUSTAINABLE MARKETING? I believe the preponderance of evidence shows that our voracious appetite for goods and services has put us on a collision course with Mother Nature. Why? When we consume goods and services (products), we set in motion a chain of resource conversions that generate waste and wasting; this is causing the pollution of ecosystems worldwide. The logical solution is to make consumption clean. Because this requires re-designing the fundamental ways and means of providing benefits to customers through products, marketing must be the core discipline involved in the shift to sustainable consumption practices. This shift must occur for business, not altruistic, reasons. Many books on sustainability, strategic ... Read More:
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Sub-titled 'Why environmental scientists can't predict the future', this book is a devastating survey of the consequnces of relying on quantative mathematic modelling to make environmental predictions.
The bulk of the book is a series of case studies covering the collapse of the Grand banks fishery (once the world greatest fish supply), Yucca mountain proposed nuclear waste repository, the rise in sea level, predictions of beach geology, open cast mine pollution predictions, and invasive plants.
The results make for a terrifying indictment of our attempts to predict futre events from mathematical model of past events. Time and again the models have been proved wrong, but with fudge factors added to get the politically 'correct' predictions, ... Read More:
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This is an excellent book about the production of chocolate. It's main objective is not only to provide an introduction to the chocolate making process, but also to tackle the underlying science. The introductory character of this book, however, does not imply that the book lacks detailed discussion of more advanced topics, such as fat polymorphism and interactions of emulsifiers. This book is essentially a summary of 'Industrial chocolate manufacture and use', by the same author. It can be very useful to people who are interested, or even working in the confectionery industry, as a cheaper but nonetheless useful and complete alternative to 'industrial chocolate manufacture and use'. This book manages to compromise only on the processing technology details, and not on ... Read More:
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Anderson and May's book contains a wealth of knowledge from two of the founding fathers of modern epidemiology. Anderson has been chief scientific advisor to the UK government and May is President of the Royal Society. That said, this book is both interesting and accessible. The authors have drawn together a wide and complex field, previously open only to those with advanced mathematical skills and made it available to anyone with a basic aptitude for maths. Basic principles are outlined and built on in later chapters, covering topics such as modelling directly transmitted infections, vector born and sexually transmitted diseases. Common assumptions are clearly illuminated and discussed along with advice on how to avoid numerous pitfalls.
Anderson and May's book contains a wealth of knowledge from two of the founding fathers of modern epidemiology. Anderson has been chief scientific advisor to the UK government and May is President of the Royal Society. That said, this book is both interesting and accessible. The authors have drawn together a wide and complex field, previously open only to those with advanced mathematical skills and made it available to anyone with a basic aptitude for maths. Basic principles are outlined and built on in later chapters, covering topics such as modelling directly transmitted infections, vector born and sexually transmitted diseases. Common assumptions are clearly illuminated and discussed along with advice on how to avoid numerous pitfalls.